About Us

the anatomy of a great marketing strategy.

Ostler & Rose is your all-in-one marketing and communications department for health and medical service providers.

Our holistic approach examines every part of your marketing mix — from basic branding, positioning and story to your digital presence, collateral and partnerships. We work to build or improve each element, and connect you with the people that need you the most.

Health and medical marketing is a unique practice.

Your patients’ well-being means everything to you, but how do you get that message across in a way that resonates with them? That is why you need a collective group of marketing professionals who deeply understand the relationships between a clinic or healthcare practitioner and its valued patients. 

Meet Ostler & Rose


Co-Founder, Chief Storyteller

Katie has more than 15 years of experience of unearthing the stories of health and lifestyle-focused organizations across North America, including non-profit organizations, international SAAS providers, local practices and start-ups. She’s an expert in translating highly scientific or complex information into concise stories that inspire and resonate with an audience,  and is a trusted media and story coach for C-Suite executives and business owners alike. Katie’s curious and compassionate nature fuel her ability to connect with people and anticipate the needs of others.


Co-Founder, Chief Marketer

Tara is a forward-thinking health marketing strategist with a Mass Communications Degree and 20 years of experience in competitive, niche, and service-driven markets. Trusted advisor to CEO and President in developing innovative, yet cost-effective marketing campaigns, and masterminding projects from concept to execution. Co-researched, edited and wrote the International bestselling books, The Supercharged Hormone Diet and The Carb Sensitivity Program with Dr. Natasha Turner. She is passionate about the art and science of optimal wellness.

how ostler met rose

Would you believe it all started with a lasagna?

After just moving into the neighbourhood and becoming a mother for the first time,  Katie Ostler saw an opportunity to meet the neighbours when she learned that the family two-doors down also just had a baby.

So she whipped up her grandma’s special recipe and knocked on the door to say hello. That’s when Ostler met Rose. Over the years the two neighbours became friends and pillars of support, together navigating the perils of motherhood and antics of raising sons.

But that’s not all they had in common; they shared a love of all things marketing and communications–Tara as a marketing whiz growing health and medical service practices from the ground up, and Katie as a media and communications expert who cut her teeth working for health charities and medical specialists. It was a perfect pairing.

The next step was obvious. Katie and Tara joined forces, along with their roster of hand-picked associates and top-notch specialists to create Ostler & Rose: a one-stop marketing agency for health and medical services.

Partners and clients

Check out some of the companies we’ve worked with in the past and present.


You don’t have to take our word for it … see what some of our colleagues and clients think of us.
“I was thrilled to work with Ostler & Rose to create the branding and website for my new practice. O&R brings talent, creativity, authenticity, and an open communication style to marketing and business development. It has been incredible working with them and I am so happy with the website they created for me, as it truly reflects who I am and shows the depth to which O&R gets to know and understand their clients. I would recommend them to anyone in the health/medical field looking to grow their business. Thank you for everything!
Jillian Hosey, MSW RSW

Trauma Therapist and Clinical Social Worker, Co-Founder, Healing Therapy Appliance

“We loved working with O&R. Tara and Katie are passionate, on-the-ball and focused on the best interests of our business. They helped us to prioritize our marketing plans, and we saw almost immediate results with our number of monthly leads. I would highly recommend them to anyone who is serious about achieving their marketing goals, and wants to work with a fun and professional team who goes above and beyond for their clients.

P.S. You are a unicorn team. Thank you so much.”

Dr. Sarah Mickeler

Founder, West End Mamas and Prenatal & Postnatal Chiropractor

“Working with Ostler & Rose really allowed us to bring our business to the next level. They took the time to get to know our company and our needs, as well as that of our target audience, leaving us to do what we are best at. From rebranding, to website design, to strengthening SEO, and everything in between, they have gone above and beyond our expectations. Our leads and client numbers are up and are continuing to grow, I couldn’t be happier with their expertise and service!”

Dr. Jennifer Fitzgerald, ND

Co-Founder and Naturopathic Doctor, Conceive Health

“It’s rare that you come across a standout talent like Tara. She is an absolute marketing rockstar and would be an asset to any project. She earns my highest recommendation.”
Donald Currie

Registered Psychotherapist, Founder, Mindful Institute

“I was introduced to Katie Ostler by a client of mine, and I’m very happy to have found her. Before meeting Katie, I had been thinking about rebranding my healthcare practice but was unsure about how to accomplish this effectively. Katie is knowledgeable, reliable and professional. She has been incredibly helpful in explaining what steps I need to take and guiding me through them.”
Joshua Lyons

Postural Therapy Practitioner, Lyons Structural Therapy

“Thanks for coming in to speak to us two weeks ago. I found this presentation extremely helpful and applicable to all aspects of marketing [and business development]. What I found most helpful is just a general approach that I can apply in any setting!”

Naturopathic Doctor and Seminar Attendee

Conceive Health

“Tara provides thoughtful business and marketing skills that have helped place our clinic at the forefront of natural medicine in North America. She is professional and insightful and a true leader in new initiatives.”
Dr. Amy Tung, ND

Naturopathic Doctor, Clear Medicine

“Working with Ostler & Rose is one of the best decisions I’ve made for Bhatia Psychology Group. Tara and Katie’s knowledge and expertise in health marketing was essential to helping my business grow quickly. In a matter of months, I saw a dramatic increase in inquiries and referrals, and was able to further expand my team. O&R is responsive, resourceful and results-oriented. I know they truly care about the success of my business and they’re a key part of the team. I highly recommend them.”

Dr. Maneet Bhatia, C.Psych

Clinical Director and Psychologist, Bhatia Psychology Group

“As a former director of various business units in the pharmaceutical industry, I have worked with many marketing and advertising agencies, and can say that having expertise in the unique field of health and medicine is crucial for marketing success in these areas. As a consultant with Conceive Health, I saw Ostler & Rose bring this to the table and knew they were the right fit. What I’ve also really loved about working with Tara and Katie is that they truly listen, have a keen understanding about new methodology and how to leverage it to work for our business. Their approach is strategic, customized and has helped us achieve real results. I highly recommend them for any health-related organization looking to fuel growth.”

Steve Rowley

President, Steve Rowley & Associates

“Working with Katie has been wonderful. Having been in our sector, Katie really understands how to craft communications in a way that is appealing to our constituents. She designs communication strategies that engage, enlighten and entertain. Katie is a pleasure to work with: responsive, quick and accessible. We have enjoyed working with Katie and will continue to do so. Great value and great work!”
Cathy Barrick

Chief Executive Officer, Alzheimer’s Society of Toronto

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